Difference between LinkedIn and other social media networks
Social networks have created a whole new medium to communicate and market products and businesses can no longer ignore their impact. If you need to reach out to potential customers, social selling is the right channel to use. Social media has become one of the top ways for businesses to reach out to consumers in this day and age.
The network market is growing larger with each passing day. Currently, 2.7 billion monthly active users utilize Facebook for their personal interactions. Twitter, Instagram, and LinkedIn are three of the most popular social networks. Twitter has 329 million monthly active users, Instagram has 1 billion users, and LinkedIn has 260 million active users. The fact that over a third of LinkedIn’s 200 million+ active users are C-level executives means that social selling is the way to go for B2B marketers.
Though they may sound similar, there are a lot of differences between major social networks like Facebook, LinkedIn, and Twitter. Using these tips will help you rezach your target audience across all social networks.
Let’s explore the key differences between social networks, and how to choose the right one for your lead generation campaign:
Instagram is the only network you need to maintain a following in B2C and B2B. With built-in web profiles for shops and business owners, this is a wonderful way to bring leads into your business. It provides a significant opportunity for marketing. When done properly, 72% of Instagram users have bought something after seeing it on that network.
Having super-active users, unlike other platforms, is another thing that makes it great for promoting products. 35% of Instagram’s 1 billion active users check their accounts at least once per day, and 50% do so multiple times per day.
Facebook has become a platform for social connections all around the world, having more than 2.7 billion active users. Not only is it the most popular social network, but it’s also the largest in the world. It is an excellent channel for businesses to drive awareness, conversations, and engagement on their target audience.
Facebook can be your friend. As it has the largest user base of any social network, you can reach any demographic you can think of there. You can use paid and earned content (via featured stories, or just good old-fashioned ads) to reach the right audience. Don’t forget groups and communities on these platforms, which make reaching the perfect audience for your business easy and cheap.
Twitter is the best social network for starting conversations. Any topics and subjects can be discussed on Twitter since this platform was designed with the public discussion of information in mind. Any discussion about any topic can happen with this social network, making it ideal for sparking conversation.
Twitter is an easy way to share news, engage in discussions, and connect with your audience. Whether you want to share blog posts, invite people to join a survey, or give a quick shout-out to a friend, Twitter is where you need to be.
Pinterest is like a search engine for everyone who loves making lists. This image-based platform connects people with a common interest and offers them tools that help them collect and organize their favorite products and ideas, all in one place. You can also promote pins on Pinterest to reach more people, but the key to success there is to create visual content that’s useful for your target audience.
Pinterest works well for businesses with a product that has visual appeal to their consumers, such as those in the fashion industry. Event planners and florists also do well on Pinterest. So, Pinterest is not the best choice for B2B.
B2B marketers are increasingly turning to LinkedIn social selling to reach their targeted leads. As more B2B professionals turn to social selling, marketers are learning what does and doesn’t work to generate higher response rates from LinkedIn.
LinkedIN is one of the most professional business networks out there, and many people use it as a source for networking, making it easier to find ideal customers. Although LinkedIn generates fewer leads than platforms like Facebook or Instagram, it generates 4 times as many B2B leads than Twitter.
It is the first place to look for B2B leads, as it is by far the most effective network for B2B. In particular, companies who have fewer than 500 employees are well-placed to grow. As LinkedIN users provide detailed information about their job title and the role they play in their company on LinkedIN, it is transforming the way people use the Internet to look for a job and gain connections with key business partners.
Now that more businesses are using social networks for lead generation, it’s time to get the high converting networks on all these platforms working for you in order to get more leads.
For B2B businesses, LinkedIn is still the best platform for generating leads on Instagram. You want to be where the business decision-makers are, and that’s on LinkedIn.